About Us

Why Us

Established in 1952 as a non-profit trade association, SCFRC's purpose is to exchange, discuss and develop ideas to further improve and stimulate the promotion of frozen & refrigerated foods.

SCFRC, as part of its mission to promote and drive sales of frozen and refrigerated products, offers discounted participation in its FSI events in October, March and July. Manufacturers have the opportunity to offer high-value coupons and package shots of sponsoring brands to 4.6 million consumers throughout Southern California. There is also a link for consumers to our website where they can enter a $10,000 sweepstakes promotion sponsored by the NFRA.

Board of Directors 2018-2019

President

Natalie Sanders
Advantage Solutions
1610 East St. Andrew Pl., Suite 100
Santa Ana, CA 92705
Phone: (909) 217-8074

Immediate Past President
Rusty Hobart
HS&R Sales and Marketing
3160 Crow Canyon Place, Suite 150
San Ramon, CA 94583
Phone: (714) 514-1500

Vice President
Kristal Clark
Ruiz Foods
1082 S. Prospero Dr.
Glendora, CA 91740
Phone: (626) 833-6458

Treasurer
Brian Stein
Nestle
1621 Goodman Ave.
Redondo Beach, CA 90278
Phone: (720) 480-3195

Privacy Policy

SCFRC respects the privacy of its members and other visitors to its Web site. SCFRC strongly believes that if electronic commerce and online activities are to flourish, consumers must be assured that information provided online is used responsibly and appropriately. To protect online privacy, SCFRC has implemented the following policy.