Established in 1952 as a non-profit trade association, SCFRC's purpose is to exchange, discuss and develop ideas to further improve and stimulate the promotion of frozen & refrigerated foods.

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SCFRC, as part of its mission to promote and drive sales of frozen and refrigerated products, offers discounted participation in its FSI events in October, March and July. Manufacturers have the opportunity to offer high-value coupons and package shots of sponsoring brands to 4.6 million consumers throughout Southern California. There is also a link for consumers to our website where they can enter a $10,000 sweepstakes promotion sponsored by the NFRA.

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Natalie Sanders
Advantage Solutions
1610 East St. Andrew Pl., Suite 100
Santa Ana, CA 92705
Phone: (909) 217-8074

Immediate Past President
Rusty Hobart
HS&R Sales and Marketing
3160 Crow Canyon Place, Suite 150
San Ramon, CA 94583
Phone: (714) 514-1500

Vice President
Kristal Clark
Ruiz Foods
1082 S. Prospero Dr.
Glendora, CA 91740
Phone: (626) 833-6458

Brian Stein
1621 Goodman Ave.
Redondo Beach, CA 90278
Phone: (720) 480-3195

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SCFRC respects the privacy of its members and other visitors to its Web site. SCFRC strongly believes that if electronic commerce and online activities are to flourish, consumers must be assured that information provided online is used responsibly and appropriately. To protect online privacy, SCFRC has implemented the following policy.

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Upcoming Events

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Member Benefits Include
Scholarship Opportunities

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Everyone loves ice cream; 98% of all US households purchase it
Americans lead the world in ice cream indulgence, averaging a whopping 48 pints per person per year
Summertime is the perfect time to celebrate with ice cream and frozen novelty treats
Frozen & refrigerated foods are versatile, convenient and perfect for healthy kids and their active lifestyles
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June 2020

Sponsorship Details, June 2020: Join us in driving consumer....

March 2020

Sponsorship Details, March 2020: Three (3) week adve....

Oct 2020

Sponsorship Details, Oct 2020: Please check back for de.... SPONSORSHIP