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Mission Viejo, CA — The Southern California Frozen & Refrigerated Foods Council (SCFRC) is hitting close to home with its 2011 March National Frozen Food Month promotion – Bringing Families Together with Easy Home Meals. As preparing more meals at home experiences a revival among consumers, this campaign incorporates the growing trend by explaining the benefits of frozen foods and the quality of meal solutions for all occasions.
Among the highlights of this family mealtime theme is a one-page FSI and the "Caribbean Cruise Sweepstakes." The southern California FSI will be distributed to over 4.6 million homes on February 27, 2011, showcasing coupons and product shots of the participating sponsors and the Bringing Families Together theme. The National Association is hosting a 7-Day Family Caribbean Cruise Sweepstakes located on NFRA’s consumer website, www.EasyHomeMeals.com. Announcements promoting the FSI and sweepstakes will be found among many sources, including SCFRC’s e-newsletter, on participating manufacturer and retailer websites, and in-store displays.
SCFRCis a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Orange County, CA, SCFRC also launches promotions for June/July Ice Cream & Novelties and October Frozen & Refrigerated Foods.
Orange, Calif.: Celebrating March National Frozen Food Month, as a community service, Southern California Frozen & Refrigerated Foods Council (SCFRC) members donated, cooked, and served breakfast to kids at Orangewood Children’s Home, a home for abused and neglected children ages 0 – 18 years.
On Saturday, March 12, 2011, member companies donated frozen pancakes, waffles, burritos, sausage, potatoes, toaster strudel, orange juice and more, providing a fun and healthy breakfast to approximately 130 children and staff. Pappy Penguin brought joy to children, gave away gifts and provided reassurance that someone cares for the wellbeing of the children.
Established in 1952, SCFRC is a non-profit organization dedicated to serving the Frozen & Refrigerated foods industry and its community.